AXE II - REVENGE OF THE TEMPLATES
Amazon E-store content strategy
We knew Amazon should be a priority platform for FMCG Brands, so we decided to use it as a creative platform on itself. Developing an Amazon playbook guidelines and templates for Axe to enhance their content and give further use to the content pipeline designed for IG.
This proposal looked at Amazon as just another publishing platform, amending the social TOV guidelines to sales copy, creatively optimising product SEO across the range.
Leverage the raw asset framework created for instagram to service their Amazon store, keeping consistency and speeding up post production through a suite of predetermined PSD templates.
The intention is to roll out amazon as a creative platform across the full Unilever portfolio.We are currently waiting for other brands to jump in before launch.
