BUD LIGHT - EURO 2020
A snippet of things to come (hopefully in 2021) as part of Bud Light Euro sponsorship Integrated campaign. In England Football = Beer, making it the best vehicle to engage with our fans, here are some of the ideas we won the pitch with.
0800-BEER-BEER
When England calls, would you be ready?
Even for an official sponsor the Euros are an extremely crowded space, every brand out there is looking to highjack the conversation by tweeting or posting the right thing at the right time. So we decided to look for a medium that was overlooked, the telephone.
Leveraging our sponsorship we’ll give England fans a direct line to the England squad. The players will then give the fans a challenge and we’ll reenact the exchange with phone-jacker style animations. Buckle up.
We will distribute Bud-Phones across pubs and supermarkets in the uk, as well as sending them to influencers and opinion leaders. But, what happens when our audience dials 0800-beer-beer?
THE DILLY-DILLY
The Floss, Flapper, Electro Shuffle, Best Mates Dance and countless more have all come from Fortnite. Celebration dances are all the craze right now, but historically it was football players that made them popular.
We want to bring this full circle, by having the players create a celebration dance with tiktok choreographers, then include it on fortnite and Fifa to make it spread like wildfire.
THE DUB-PUB
A real pub with dynamic signage that rebrands in reaction to the events in the Euros – live.
LIVE WORK - PLANNED REACTIVE DRAFT
We wanted to be the first brand to cash in on the excitement of the Euro fixtures draft. With 15 different options of who we’d potentially be playing, the solution was simple, create an afterfx template and execute all 15 even if we end up just using 3.
