HEINEKEN GREATEST HITS
3 years of work for Heineken Spain managing and crafting their social media and experiential content strategy across their music and football sponsorships.
Heineken Champions League
We created a completely legit scientific study about the effects the Champion league has on football fans, here are our findings. There's no subs (sorry) but I’ve described them in the captions.
The Sound Wave Law
It’s been proven, a football fan mood can be instantly improved through the right combination of sound waves
The variable Colour Blindness Law
It’s been proven, during champions season football fans will confuse red and Yellow
The Impulse Law
It’s been proven, Football fans find it easier to wake up on match days.
The anticipation Law
It’s been proven, the celebration of a goal begins before the goal itself takes place.
The Twelfth Law
It’s been proven, there’s no higher pitch than that of fans celebrating a goal.
HK Tweet cover fest
Heineken is the sponsor of some of the biggest festivals in Spain, but most of these festivals took place in major cities limiting our national reach. To fix this we created the first ever Vine music festival. Tweet Cover Fest.
All Spanish Champions League Final
We had a week to come up with a stunt to celebrate the all Spanish Champions League Final between Real Madrid and Atletico de Madrid. So, we brought the city to a halt by creating two replica cups which we placed outside each stadium 3Km away from each other, 48 hours before the historic final.
Heineken Legendary tutorials
First ever European video campaign on Instagram. The legendary tutorials. The idea was simple, one person shares their party trick and people try to replicate it or come up with a more impressive iteration.
Heineken Connect
Not so long ago mobile phone networks used to get overloaded whenever large numbers of people congregated. This was particularly true in music festivals. We spent a ton of money building the biggest closed wifi network in history to enable our audience to stick together and stay connected at primavera sound 2012. Sounds stupid now but back then people lost their minds.
Heineken BBK Rockstar
It’s been said that BBK festival is so harsdcore that attendees are as much of a rockstar as artists themselves. We decided to put this to the test by releasing a herd of superfans to anyone who just purchased a ticket with hilarious results. The biggest rockstar of them all won all access festival tickets for him and his mates.
Heineken Digital & Social Strategy
