RED BULL
RFID-Bull
Back in 2013 were tasked to come up with an innovative experiential idea to increase Red Bulls presence in skiing resorts. We leveraged NFC technology and applied it to Facebook connect (remember FB Connect?) This hack enabled us to shoot, brand and instantly upload pictures and videos onto users' facebook profiles seamlessly, through an automated UGC experience, we coined this UBC, and it sold like hotcakes.
RED BULL
Revolutions in sound
Concept video for the second installment of RedBull Revolutions in Sound, truth is RedBull never saw this piece, the agency remit and brief changed and we were tasked with coming up with an influencer proposal (which was quite ground breaking back then). The only reason this is here is because is a live stream idea Circa 2013.
