CINDERELLA
KEY ART - REWRITING FAIRY TALES
The new Cinderella Musical movie featuring Camila Cabello set up to reboot not just the story but its underlying message. Introducing the world to a modern Cinderella, which is more concerned with challenging the status quo and taking on the patriarchy than finding his blue prince.
Our campaign we set up to do just that by giving dated Fairy tale quotes a much needed 2021 update.
The campaign was adapted across 5 languages including: English, Spanish, German, French and Italian
SOCIAL MEDIA
We also partnered with EU creators to celebrate the new and empowered Cinderella in their own style across all Key EU locales.