PANIC
KEY ART
TIKTOK TOPVIEW TAKEOVER
To generate buzz for the launch of new YA series Panic! we use the top view ad on Tiktok to pretend the platform was down during the weekend causing quite a stir.
60m views and +29% engagement rates above global BM, we got so many comments Tiktok was forced to change their TopView Guidelines as a result.
We then empowered the followers of the influencers that helped us prank them, to come up with Panic Challenges for them to take.
PANIC SWAMP MOTEL
And to top it all off we created an immersive experience Spin-off of the story on zoom that enabled the audience to experience the show first hand.