VOLARE! MasterBrand San Remo Spot

BRAND TV SPOT

We wanted to position Prime Video Italy as the home of talent for this IT Originals multi-tittle campaign, the premise was simple, when you download the prime video app you are downloading the best italian talent directly to your home.

SOCIAL BUZZ

The ad was aired at San Remo Festival ad break, the Italian equivalent of the superbowl in terms of audience 8m+ engaged viewers. The ad managed to cut through to culture and wa sso successful in terms of recall and attribution that it earned us a Kantar Global Creative efficiency awards.

MAKING OFF