NESPRESSO
Global Social Strategy & playbook.
Our task was to effectively translate the soul of the Nespresso brand into the social space.Unifying offline and online coms under a cohesive conversational thread.
Nespresso advertising is as iconic as the brand itself. Their luxurious branding and above the line guidelines look beautiful on print, packaging and TV, but horrible in Social. Our playbook, quarterly content shoots and CGI asset pool, changed that.
Even though they look amazing and perform great, there's only so many beautiful coffee shots and recipes we can publish, especially when it comes to social ads, here’s a selection of my personal favourites executions over the years.
TOPICAL
RECYCLE
Some of the harshest criticism all single serve coffee pods get is it’s landfill waste. We created this recycling campaign to showcase the multiple lives of Nespresso aluminum capsules. We even went as far as to create pens and swiss knives from recycled capsules to give away to club members that used our recycling scheme.
FB Canvas
Canvas posts expand into an interactive microsite, when we created the Nespresso gran-cru canvas we set up to pushing the boundaries of what was possible within the format, we broke the code three times, so I guess we accomplished what we set out to do, our work was still featured as facebook best practice on a global scale.
